Global venture capital fund manager Sequoia Capital has led a USD16 million Series A+ funding round for China-based art licensing and retail company Alfilo Brands. Netherlands-based investment company Zephyr Capital also participated in the investment. Alfilo provides cultural institutions in China and North America with direct-to-retail licensing services and holds exclusive intellectual property (IP) rights in China to several Europe- and North America-based museums such as the British Museum and the Metropolitan Museum of Art. The company intends to use the funding to acquire additional global cultural IPs and build its team domestically and abroad.