Private equity firms Sequoia Capital China and Yunfeng Capital and China-based media company SINA Corporation have agreed to establish a joint venture with New York Stock Exchange-listed E-House Holdings, a China-based real estate services company, to launch a real estate-oriented financial services platform. The joint venture will leverage E-House's home buyer data and SINA's online users to launch a series of asset-backed financial products, bridging individuals who have borrowing needs and those who have investment demands. E-House and SINA will each hold a 42.5 percent stake in the new joint venture. Financial details of the transaction were not disclosed.