Venture capital firm Sequoia Capital China has led a US$30 million Series B investment round in Rong360.com, a Chinese online search engine that allows users to compare private lending products. Three venture capital funds from Rong360’s 2012 Series A round—Lightspeed China Partners, KPCB China and Zero2IPO Venture—also participated in the transaction. Rong360 plans to charge financial product providers for advertising and search-engine placement.